Roku Tests Autoplaying Ads Before Loading Home Screen

March 21, 2025 journo

While Roku already includes video ads peppered throughout the streaming platform, some users have recently reported a preview of Moana 2 now autoplaying on the device’s startup, before they are shown the OS home screen. What do you think?

“We asked, they listened.”

Lisa Lambert, Unemployed

“In today’s instant-gratification world, it’s nice to slow down and enjoy an advertisement sometimes.”

Andrew Tufts, Sprinkle Inspector

“Despicable. A TV is no place for ads.”

Dennis Grover, Font Auditor

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